
Every year, I like to donate my design services to nonprofit organizations or charity causes. This year, I was contacted by ARC Talent Management to design materials for their Big Kids Care red carpet charity event in LA this July. The event is a fundraiser for SBC P.R.I.M.E, a nonprofit that provides services to at-risk youth ages 13-21.
Logo process
I had a lot of fun coming up with the event logo. I work with nonprofits on a regular basis and knew that the logo had to be fun yet capture the overall impact of the event. The 3 helping figures are the essence of “Big Kids Care.” You have two bigger kids helping the little guy stuck up top of the word “big.” I love creating logos that have underlying meanings and almost tell a story. It’s a very simple logo, yet it embodies what the event is about.
I will share more about this great cause and my involvement as it develops.
Read more about the Big Kids Care event and ARC Talent Management’s special PSA for the fundraiser.
